Golden Tower Hotel & Spa Florence, Florence - Reviews, Room Options & Prices 2025

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About the Hotel

Piazza Strozzi 11/R, Florence, Italy, 50123

The 5-star Golden Tower Hotel & Spa occupies the historic Strozzi Tower residence in Florence's Piazza Strozzi, featuring the city center's only wellness center with whirlpool, sauna, steam bath and tropical aromatic showers.

Historic Luxury Rooms

Thirty rooms across eleven categories combine modern amenities with historic elements like vaulted hand-painted ceilings and stone masonry. The Golden Tower offers soundproofed accommodations ranging from 194 ft² Basic Rooms to 549 ft² Golden Suites with living rooms.

Local Dining Experience

Staff provides personalized dining recommendations for local restaurants and arranges customized culinary tours.

Renovated Wellness Center

The Golden SPA, renovated in 2019, includes a whirlpool bath, Turkish bath, and sensory showers. Guests can book exclusive spa access for private one-hour sessions.

Central Transport Access

Located 0.5 miles from Santa Maria Novella Station and 6 miles from Peretola Airport, the Golden Tower Hotel & Spa provides valet parking in the pedestrian zone, with 24-hour vehicle retrieval service.

“The location is perfect, with easy access to everything in Florence!”view full review

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“Very nice stay, lovely memories and pure joy throughout!” view full review

Top location:Highly rated by recent guests(10.0)

Check-in/Check-out

from 15:00-23:59

until 12 pm

Amenities

Public parking is possible at a location nearby at EUR 45 per day.

Wireless internet is available in the entire hotel for free.

Other information

All visitors are offered a continental breakfast for a fee.

There are no extra beds provided in a room.

Pets are not allowed.

English, German, Spanish, Italian, Dutch, Romanian, Japanese, Turkish, Albanian

Year renovated:2009

Number of floors:5

Number of rooms:30

Former name

Golden Hotel Florence

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Select your room type

The hotel offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals

Deluxe Tower King Room

Max:

2 persons

26 m²

Bed options:

1 King Size Bed

Heating

Air conditioning

room details

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Deluxe Tower Room

Max:

2 persons

26 m²

Bed options:

1 King Size Bed

Heating

Bathtub

room details

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Basic Single Room

Max:

1 person

17 m²

Bed options:

1 Single bed

Shower

Heating

room details

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Price and Room Availability Calendar

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Getting around

A guide to all available transportation options

City Center

Florence1400 ft

Airports

Peretola (FLR) 4.2 mi

Galileo Galilei (PSA) 50.6 mi

Train

Florence Santa Maria Novella Railway Station2700 ft

Bus

Bus stop700 ft

Facilities

Experience a variety of amenities at the boutique hotel, crafted to ensure your comfort and unforgettable moments

Wi-Fi

Parking

EUR 45 per day

Baggage storage

Locker room

24-hour services

24-hour reception

24-hour security

General

No smoking on site
Wi-Fi
Parking
Safe deposit box
24-hour reception
Express check-in/ -out
No pets allowed
Rooms/ Facilities for disabled
Wheelchair access
24-hour security
Baggage storage
Locker room
Elevator
Coffee shop
Smoke detectors
Fire extinguishers
Key card access

Guest Parking

Electric kettle

Services

Paid airport shuttle
Valet parking
Room service
Housekeeping
Car rental
Laundry
Dry cleaning
Tours/Ticket assistance
Welcome drink

Dining

In-room breakfast
Snack bar
Bar/ Lounge area

Business

Meeting/ Banquet facilities
Fax/Photocopying

Children

Cribs
Babysitting/Child services
Children's menu

Facilities for people with disabilities

Toilet for disabled
Bathroom for disabled

Spa & Leisure

Leisure/ TV room
Spa & wellness center
Sauna
Turkish bath
Steam room
Jacuzzi
Pedicure
Manicure
Waxing
Body scrub
Facial
Treatment room
Back massage
Head massage
Full body massage
Foot massage
Make up services

Room features

Air conditioning
Heating
Mini-bar
Soundproofed rooms
Sitting area
Tea and coffee facilities
Mirror
Armchair
Ironing facilities

Bathroom

Free toiletries
Bathroom telephone

Self-catering

Electric kettle

Bedroom

Down comforter

Media

Flat-screen TV
Direct dial telephone
AM/FM alarm clock

Room decor

Parquet floor

Location

Piazza Strozzi 11/R, Florence, Italy, 50123

Map view

street view

Piazza Strozzi 11/R, Florence, Italy, 50123

City landmarks

Square

Piazza del Duomo

2100 ft

Square

Piazzale Michelangelo

1.2 mi

Church

Cathedral of Santa Maria del Fiore

2400 ft

Museums

Galleria dell'Accademia

3600 ft

Museums

Pitti Palace

2600 ft

Market

Mercato Centrale

2900 ft

Church

Basilica di Santa Croce

3700 ft

Piazza Dei Pitti 1

The Boboli Gardens

3700 ft

Museums

Bargello National Museum

2100 ft

Museums

Riccardi Medici Palace

2300 ft

Museums

San Marco Church in Florence

3900 ft

Museums

Museo Galileo

2200 ft

Church

Ognissanti Church

2300 ft

Museums

Medici Chapel

2100 ft

Church

Brunelleschi's Dome

2400 ft

Museums

Leonardo da Vinci Interactive Museum

3300 ft

Nearby

Museums

Gallerie Degli Uffizi

1900 ft

Bridges

Ponte Vecchio

1200 ft

Square

Piazza della Signoria

1500 ft

Museums

Palazzo Vecchio

1500 ft

Landmark

Campanile di Giotto

1700 ft

Museums

Strozzi Palace

700 ft

Church

Basilica of Santa Maria Novella

1500 ft

Museums

Museum of Opera of Saint Maria of Fiore

1700 ft

Square

Piazza della Repubblica

800 ft

Church

Battistero di San Giovanni

1500 ft

Church

Church and Museum of Orsanmichele

1100 ft

Piazza della Signoria

Loggia dei Lanzi

1500 ft

Store

Via de' Tornabuoni

800 ft

Restaurants

La Bussola

400 ft

Via Porta Rossa 58/R Angolo Piazza Davanzati

Ristorante OLIVIERO 1962

700 ft

Via delle Terme 51/R Near Via Tornabuoni

Fattoria Rossi Firenze

400 ft

Piazza De' Davanzati 3 R

Odeon Bistro

500 ft

Piazza Degli Strozzi 8r

Ristorante Pizzeria Le Antiche Carrozze

500 ft

Borgo Santi Apostoli 60/64 Via Borgo SS Apostoli 60/64

Rooster Restaurant Firenze

800 ft

Via Porta Rossa

Colle Bereto

400 ft

Piazza Degli Strozzi 5/r

Temakinho Florence Strozzi

200 ft

Piazza degli Strozzi 14/15 Rosso

Hostaria il Desco

1000 ft

Via delle Terme 23/R

Reviews and Ratings

Feedback from previous guests about their experience.

58%

enjoyed the hotel and would happily stay again

5.8/10

Guest rating

Rooms

10.0

Location

10.0

Service

9.8

Dining

8.4

Jade

United Kingdom, February 2025

6.2/10

My stay at the Golden Tower Hotel & Spa was a good experience. The hotel's location is truly really good, putting me right in the heart of Florence, close to shopping, restaurants, and major attractions. While I loved the elegant décor and comfort of my room, I did find the breakfast offerings could use more variety and the timing of the hot items wasn't always ideal. Overall, the attentive staff and luxurious touches made it a nice visit, despite some minor kitchen quirks.

Rooms

10.0

My room was beautifully decorated, spacious, and very clean, providing a luxurious feel during my stay. I particularly appreciated the comfortable bed and well-equipped bathroom.

Service

10.0

The staff was exceptionally welcoming and attentive, making my check-in experience lovely. They were proactive in assisting with any requests and even helped retrieve my forgotten passports from the safe, showcasing their commitment to guest satisfaction.

Location

10.0

The hotel's location is perfect, tucked away yet close to all the city’s major sights and dining options. I loved being able to walk to everything I wanted to see, and it was conveniently near the train station.

Dining

8.0

While I enjoyed some aspects of breakfast, such as the quality and taste, I found the limited selection and cold eggs at times a bit disappointing. More variety, especially for vegetarians, would enhance the experience.

Facilities

8.0

The hotel offered nice amenities, though I was disappointed that spa access wasn't included in the stay. Still, the overall atmosphere of the hotel and services available were commendable.

Frederick

United Kingdom, December 2024

7.0/10

I had a wonderful stay at the Golden Tower Hotel & Spa, enjoying its excellent location and personalized service. The staff was attentive and friendly, always ready to help with recommendations or reservations. Although I found the breakfast options slightly limited compared to other places I've stayed, what was available was certainly delicious. Overall, my experience was good, making this a great choice for anyone visiting Florence.

Rooms

10.0

My room was spacious, quiet, and beautifully appointed, featuring thoughtful amenities that made my stay feel luxurious.

Service

10.0

The hotel staff was amazing, providing authentic interactions and going the extra mile to attend to my needs without being intrusive.

Location

10.0

With its prime location, I could easily walk to the Uffizi and the Duomo, allowing me to immerse myself in all the vibrant Florentine experiences.

Dining

8.0

The breakfast was good, featuring fresh juices and delicious pastries, though I would have appreciated a wider variety of options.

Facilities

9.0

The hotel also boasts lovely spa facilities, and I enjoyed a relaxing manicure during my stay.

Georgia

United Kingdom, December 2024

5.8/10

My stay at the Golden Tower Hotel & Spa was largely enjoyable, with a prime location and attentive staff enhancing my experience. However, some aspects, like the intricate key card system and limited breakfast variety, could use improvement.

Rooms

10.0

My deluxe room was spacious and well-facilitated, with an impressive waterjet shower treatment. Additionally, I appreciated the complimentary Android device that allowed me to make free calls and access information about the city.

Service

9.0

The service throughout my stay was courteous and attentive, especially during breakfast where the staff went above and beyond to ensure I had a pleasant experience. Their recommendations for restaurants were particularly helpful.

Location

10.0

The hotel's location can't be beaten—right in the heart of Florence, just a short walk to the major attractions and shopping areas. It provided the perfect base for my explorations.

Dining

8.0

While the dining options could have been broadened, I enjoyed a well-prepared meal during one evening when I was too tired to venture out. The limited menu was fresh and delicious, though slightly lacking in variety.

Facilities

7.0

I found the spa facilities to be decent, with a peaceful atmosphere, though I would have preferred clearer information about additional costs for treatments. Room service was also convenient.

Harper

United Kingdom, November 2024

5.6/10

My stay at the Golden Tower Hotel & Spa was a fantastic experience overall. The location is unbeatable, right in the heart of Florence and close to major sights, which allowed me to explore easily. The personalized service from the staff made me feel truly valued, though I wish there were a bit more variety at breakfast to match the hotel's high standards.

Rooms

10.0

I booked a Junior Suite, which was beautifully appointed and spacious, providing a relaxing retreat after busy days. The room came with nice touches like a coffee maker and an impressive bathroom, contributing to a luxurious feel.

Service

10.0

The service was great; the staff was warm and eager to assist, whether it was helping with restaurant reservations or making sure I was comfortable in my room. They had this engaging way of asking about my stay without being intrusive, which I really appreciated.

Location

10.0

The location couldn't have been better. Nestled in a quiet street yet just a short walk from all the iconic attractions, it made getting around a breeze. I felt like I was in the heart of it all but still had my peaceful escape.

Dining

8.0

Breakfast had great potential but could be improved; while there were some delicious options like fresh pastries and beautiful fruits, the variety was a bit lacking. Some items like eggs were cold by the time I arrived, which was disappointing considering the hotel’s reputation.

Facilities

9.0

I loved the complimentary perks like water and sweet treats left in my room every evening. While the spa was lovely, I felt the hotel could benefit from a gym to round out the offerings.

David

United Kingdom, November 2024

5.2/10

My stay at the Golden Tower Hotel & Spa was really good, highlighted by the kindness of the staff and the luxurious accommodations. The location was fantastic, allowing easy access to key attractions in Florence. However, I found the mobile connection in my room to be a bit weak due to the building's structure, which was a minor inconvenience. Overall, the experience was good and nice! 😊

Rooms

10.0

The suite I stayed in was superb—spacious and comfortable with a modern bathroom that included two large showers. Beautifully decorated with high-quality furniture, I felt pampered throughout my stay.

Service

10.0

The staff were incredibly helpful, especially Helenia at the front desk who went above and beyond to assist with restaurant recommendations and reservations. Their professionalism and dedication greatly enhanced my experience.

Location

10.0

The hotel's location is unbeatable, with all major attractions within walking distance. It was a joy to explore Florence and then return to the quiet ambiance of the hotel each evening.

Dining

10.0

Breakfast offered a generous variety, including pancakes, scrambled eggs, and freshly brewed coffee. Each morning felt special, complemented by the good atmosphere of the dining area.

Facilities

9.0

Even though I didn't have access to the spa facilities due to age restrictions for kids, I appreciated the amenities provided, including a welcome drink upon arrival and daily turndown service.